Miami, December 2024. The sun-drenched streets are buzzing. The world’s collectors, artists, and tastemakers have gathered for Art Basel Miami Beach. But this year, it’s not just the art on the walls that’s turning heads, it’s the art on wheels. Every valet lot, every entrance, and every VIP gala becomes a mini car show of exquisite automotive luxury.
Five cars didn’t just steal the show; they became the show. From customized Lamborghinis to electric hyper-SUVs, these cars weren’t just there to be seen, they were there to dominate.
Here’s the inside story of the 5 most iconic luxury cars that stole the spotlight at Art Basel 2024, and how you can drive one too.
1. Lamborghini Urus SE: The SUV That Broke the Internet
Imagine pulling up to a private Art Basel party in this bespoke beauty. Cameras flash. Heads turn. Everyone’s wondering who just arrived. Spoiler: It’s you. This Lamborghini Urus SE isn’t just a car — it’s a statement of power and exclusivity. Its one-off design drew inspiration from Miami’s tropical aesthetic, blending Blu Glauco (ocean blue) and Nero Noctis (night black) in a custom livery that no one else in the world owns.
That’s what the Ad Personam Program is all about: Lamborghini’s exclusive customization service that allows clients to design unique, one-off vehicles. This Urus SE, for example, drew inspiration from the iconic Miami color palette, fusing Blu Glauco (ocean blue) with Nero Noctis (deep night black), which makes it an experience on wheels.
From paint colors to interior finishes, it’s as close to bespoke as it gets, and that’s why this isn’t just a Lamborghini Urus, it’s a one-of-a-kind masterpiece designed specifically for Art Basel.
Why It Stole the Show
- 1-of-1 Design of the Art Basel Lamborghini Urus SE: No one else in the world owns this exact Urus SE. It was customized under Lamborghini’s exclusive Ad Personam program, where clients can design their own cars from the ground up.
- Bespoke Interior of the Art Basel Lamborghini Urus SE: Ad Personam means no two cars are alike — expect hand-stitched leather, Alcantara, and Miami-inspired design cues.
- Owning a Urus is cool. Driving a 1-of-1 Urus during Art Basel? Iconic.
How You Can Experience It
Good news. You don’t have to buy it, you can rent a Lamborghini Urus S in black for your next trip to Miami. Imagine rolling up to the Faena Hotel or a private Art Basel event in one of the most talked-about SUVs of 2024. If you want to turn heads and own the moment, this is how you do it.
2. Lexus LF-ZC Electric Concept Car — The Future of Electric Elegance
“The Lexus LF-ZC is not just a car. It’s a statement about where luxury is headed — clean, elegant, and connected. It’s a glimpse of the future, and that future begins now.” -Lexus Chief Designer Koichi Suga
At Art Basel Miami Beach 2024, people expected to see Ferrari, Lamborghini, and Rolls-Royce. But no one expected to see the future. Then it arrived in the form of the Lexus LF-ZC Electric Concept Car. This wasn’t just a car, it was a vision of tomorrow’s luxury.
Unlike the roaring Lamborghinis or whisper-quiet Rolls-Royces, the Lexus LF-ZC didn’t need to announce itself. Its presence was enough. The futuristic design, sleek silhouette, and illuminated front grille gave it a look that seemed straight out of a sci-fi blockbuster. With its all-electric powertrain, ultra-minimalist interior, and advanced AI-driven user interface, it left people asking, “When can I drive it?” (spoiler alert: you can’t — not yet).
What Made the Lexus LF-ZC Special at Art Basel 2024?
- Futuristic Design: Imagine driving a car that looks like it belongs in 2035, but it’s here today. The Lexus LF-ZC features a low-slung, aerodynamic body that flows like water, with sharp edges and smooth curves that seem almost impossible to achieve in metal.
- Illuminated Grille: The signature Lexus spindle grille is reimagined with LED illumination, making it glow like a neon beacon in the night. Paired with ultra-slim headlights, it was the most futuristic front-end at Art Basel.
- Electric Powertrain: Fully electric, fully clean, and fully fast. The LF-ZC Concept boasts next-gen battery technology, offering extended range, fast charging, and ultra-responsive acceleration.
- AI-Driven Cabin: The cabin is unlike any other. The AI-powered user interface adapts to driver behavior. From adjusting your seat to predicting your next destination, it’s like having a personal assistant at the wheel.
- Minimalist Interior: The cabin is a masterclass in minimalism. No clutter. No distractions. Just sleek, uninterrupted surfaces, ambient lighting, and a sense of space that feels more like a VIP suite than a car.
How You Can Experience It
While you can’t drive the Lexus LF-ZC just yet, you can still feel the futuristic luxury of an advanced electric vehicle by renting a Porsche Taycan with its Pure electric power, razor-sharp handling, and futuristic tech.
Or the Tesla Model X, which features zero emissions, all-electric luxury, and unmatched tech features, which we all know Tesla is capable of.
Don’t just watch the future roll past you — drive it. Book now your luxury car rental with Prestige Luxury Rentals
3. Lotus Eletre Carbon: Electric Hyper-SUV With a Supervillain Vibe
Art Basel Miami Beach 2024 had no shortage of luxury and nobody was ready for the Lotus Eletre Carbon. It didn’t roar like a V12. It didn’t glow like a starlit Rolls-Royce. It did something even more powerful: it commanded silence and authority. The satin black finish absorbed the Miami lights like a stealth bomber, making it look like a supervillain’s getaway car.
All eyes turned. People whispered. Phones came out.
And just like that, Lotus proved that electric SUVs could be just as bold, just as powerful, and just as unforgettable as any hypercar on the scene.
What Made Lotus Eletre Carbon Special at Art Basel Miami 2024?
- Satin Black Finish: Not matte. Not gloss. Satin black. This finish absorbs light instead of reflecting it, giving the Eletre Carbon a shadow-like presence. It’s smooth, soft, and mysterious — like something you’d expect Bruce Wayne to drive.
- Hyper-SUV Design: Forget clunky SUVs. The Eletre Carbon has a sharp, futuristic silhouette that’s more like a supercar than a family vehicle. Every line and curve was engineered for speed, precision, and beauty.
- Faster than some Ferraris: The Lotus Eletre Carbon isn’t just good-looking — it’s an absolute powerhouse. With 900+ horsepower and an electric powertrain, it hits 0-60 mph in 2.9 seconds.
- Luxury Car Meets Technology: It’s not all speed and shadows. Inside, the Eletre Carbon offers a luxury-first interior with sleek digital displays, sustainable materials, and a futuristic dashboard that feels more like a spaceship than a car.
How You Can Experience It
If you’re ready to make an entrance that no one will forget, rent a Cadillac Escalade or the latest Range Rover from Prestige Luxury Rentals. We offer that same “I’m untouchable” vibe but with more comfort and excellent customer service.
4. BMW M1 by Kith: Retro Meets Modern Art
At Art Basel Miami Beach 2024, the iconic BMW M1 by Kith took center stage as a piece of automotive history reinvented for today’s luxury connoisseurs. With its deep midnight purple metallic finish, bespoke details, and a nod to 1980s car culture, the BMW M1 by Kith was a living time capsule, enhanced by the vision of one of the world’s most renowned fashion brands. This collaboration between BMW and Kith, a global leader in streetwear, blends the precision of German engineering with the aesthetic brilliance of modern design. The result? It is a retro masterpiece that balances nostalgia with a contemporary edge. It’s not just a tribute to the past — it’s a reminder of why the BMW M1 remains one of the most iconic cars ever built.
What Made the BMW M1 by Kith Stand Out at Art Basel 2024?
- Custom Midnight Purple Finish: The shimmering metallic purple paint job, selected by Kith founder Ronnie Fieg, perfectly embodies the fusion of luxury and creativity. Its deep hues change under different lighting, mirroring the vibrancy of Miami’s Art Basel scene.
- Bespoke Kith Branding: From subtle Kith logos on the steering wheel to custom stitching on the leather seats, every detail celebrates the intersection of art, fashion, and automotive excellence.
- Timeless BMW Design: The wedge-shaped silhouette, pop-up headlights, and classic retro rims retain the original M1’s DNA while feeling utterly unique in today’s era of automotive design.
- Limited Edition Status: This isn’t just rare — it’s nearly unattainable. Only a select few M1s have been reimagined in partnership with Kith, making this car a true collector’s item.
How You Can Experience It
The BMW M1 by Kith is a collector’s dream, meaning you won’t find it for rent. But if you’re inspired by its blend of retro charm and modern luxury, you can still experience the world of BMW
5. BMW XM Concept 2025 by Kith: Enigmatic Midnight Purple Luxury SUV
Alongside the BMW M1 by Kitht was the BMW XM Concept 2025 by Kith at the Art Basel 2024. With its bold proportions, deep midnight purple finish, and streetwear-inspired details, this luxury SUV became a show-stopping fusion of power, design, and luxury. This exclusive collaboration between BMW and Kith once again demonstrates the versatility of the XM, combining cutting-edge technology with the modern aesthetic of one of the world’s most influential fashion brands. The result? A vehicle that’s equal parts performance machine and collector’s item, ready to redefine what a luxury SUV can be.
Why the BMW XM Concept 2025 Ruled Art Basel 2024?
- Iconic Collaboration: BMW and Kith joined forces to create another piece of automotive art, blending German engineering with global fashion influence.
- Streetwear Meets Street Power: Deep midnight purple paint, exclusive Kith branding, and modern luxury blended into one striking silhouette.
- Bold Proportions & Dominating Presence: The XM’s aggressive design speaks volumes, even before you hit the accelerator, commanding respect from the outside.
“Luxury is about making a statement without having to say a word.”
The BMW XM Concept 2025 didn’t just fit into Art Basel, it elevated it. Attendees marveled at its blend of futuristic design, Kith-inspired details, and undeniable road presence. While most SUVs aim for comfort, the XM aimed for greatness.
How You Can Experience It
The BMW XM Concept 2025 by Kith is a collector’s item that won’t be found in any rental fleet. But exclusivity isn’t just for collectors. Prestige Luxury Rentals offers a chance to feel that same presence, that same commanding energy, through one of our most sought-after luxury SUVs: the Mercedes-Benz G63 AMG; the only vehicle on the road with a presence as commanding as the XM. The G-Wagon’s unmistakable silhouette and off-road dominance turn every arrival into an event
Don’t wait for the next Art Basel to experience that same level of exclusivity. You don’t need to own it — you just need to drive it.
Book Your Exotic Car Rental. Be the moment. Command the attention.
FAQ Section
- Which luxury cars were showcased at Art Basel Miami Beach 2024?
Lamborghini Urus SE, Lexus LF-ZC Electric Concept Car, Lotus Eletre Carbon, BMW M1 & XM, Jaguar Type 00, etc… - Which car brands had the most significant presence at Art Basel 2024?
Lamborghini, Lotus, Lexus, BMW, and Jaguar. - How can I rent a Lamborghini Urus S in Miami?
You can rent the Lamborghini Urus S from Prestige Luxury Rentals. Book here. - Which celebrities were spotted with luxury cars at Art Basel 2024?
Leonardo DiCaprio, Rihanna, Dwyane Wade, and Gabrielle Union were seen near some of the most iconic cars.
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