Privacy Policy
P.L.A.R INC (dba Prestige Luxury Auto Rental)
Effective Date: January 1, 2025
Last Updated: July 10, 2025
1. Introduction
This Privacy Policy (the “Policy”) sets forth the practices of P.L.A.R INC, a Florida profit corporation (EIN: 80-0654352), having its principal office located at 4019 NW 25th Street, Miami, FL 33142, regarding the collection, use, storage, sharing, and protection of personal and business information.
P.L.A.R INC (“Prestige Luxury Rentals,” “we,” “us,” or “our”) is a domestic business entity operating under applicable U.S. laws. The company is actively registered and compliant with federal and state guidelines.
This Policy applies to all data collected through Prestige Luxury Rentals’ website(s), forms, mobile platforms, SMS and email communications, advertising platforms, customer service interactions, and any engagements with prospective or existing clients, contractors, or business representatives.
By using our services or engaging with our communications, you agree to the practices described in this Policy.
2. Scope and Applicability
This Policy applies to all users of Prestige Luxury Rentals’ services and platforms. It should be read alongside any Terms of Service governing your interaction with our website, forms, payment portals, CRM, and communication tools.
This Policy complies with:
- California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA)
- California Online Privacy Protection Act (CalOPPA)
- General Data Protection Regulation (GDPR)
- Children’s Online Privacy Protection Act (COPPA)
- Telephone Consumer Protection Act (TCPA)
- CTIA Short Code Monitoring Program & A2P 10DLC Compliance
Prestige Luxury Rentals does not make decisions solely based on automated processing that produce legal or similarly significant effects without human oversight. Where automated processes are used, they are designed to support, not replace, human decision-making.
3. Data Collection and Types of Information
Prestige Luxury Rentals may collect personal and business information directly (e.g., via forms or opt-ins) or indirectly (e.g., via cookies or advertising tools).
3.1 Personally Identifiable Information (PII): Name, email, phone, address, company, job title, etc.
3.2 Transactional and Order Info: Quotes, order history, preferences, etc.
3.3 Payment Data: Processed securely via QuickBooks. We do not store sensitive payment data.
3.4 Device and Usage Info: Via analytics tools – includes IP, browser, OS, location, click data.
3.5 Communication Records: SMS/email logs, consent records, chat and call logs.
4. Legal Bases for Data Processing
We process personal data only where legally permitted, such as:
- Consent
- Contract fulfillment
- Legal obligations
- Vital interest protection
- Legitimate business interests
You may withdraw consent at any time without affecting prior processing.
5. Use of Information
We use your data to deliver services, process transactions, manage communication, improve user experience, and perform analytics (including ads via Google, Meta, TikTok). Marketing messages are only sent when lawful consent is given. We may use automated tools, including AI-based agents, to assist with quote delivery, appointment scheduling, and customer support. These tools may process your information to improve service speed and accuracy.
6. International Data Transfers
We may work with providers outside the U.S. where required. Data safeguards like Standard Contractual Clauses are applied where appropriate.
7. Your Rights and Choices
Under laws like GDPR and CCPA/CPRA, you may:
Email info@prestigeluxuryrentals.com to exercise your rights. Verification is required.
8. Data Retention
We retain your data only as long as necessary for business and legal reasons. When no longer required, data is securely deleted or anonymized.
9. Security of Your Information
- SSL encryption
- Access control
- Cloud safeguards
- Staff training
- Regular risk monitoring
No method is 100% secure, but we take reasonable steps to protect your data.
10. Children’s Privacy (COPPA)
We do not knowingly collect information from children under 18. If you believe your child submitted data to us, contact info@prestigeluxuryrentals.com.
11. CCPA and CPRA Disclosures
California residents may:
- Know what data we collect
- Request access or deletion
- Correct inaccurate info
- Opt out of sale/sharing (we do not sell data)
- Limit sensitive data use
12. GDPR Disclosures (EU Residents)
- Right to be informed
- Right to portability
- Right to object
- Right to lodge complaints
13. A2P 10DLC Messaging and Opt-In Disclosures
Prestige Luxury Rentals uses A2P 10DLC numbers registered with The Campaign Registry and complies with all messaging regulations.
Opt-In Methods:
- Web forms with unchecked boxes
- Verbal/in-person documented consent
- Text-based opt-ins (“START”)
- QR-code-based forms
Disclosure:
- Program: Prestige Luxury Rentals
- Purpose: Quotes, orders, support
- Frequency: Varies
- Message rates apply
- Opt-out: Reply STOP
- Help: info@prestigeluxuryrentals.com
- Privacy: prestigeluxuryrentals.com/privacy-policy
Sample Message:
“Prestige Luxury Rentals: Your quote is ready. View it at prestigeluxuryrentals.com/quote. Msg & data rates may apply. Reply STOP to cancel.”
14. Opt-Out Rights and Message Handling
Reply with STOP, UNSUBSCRIBE, QUIT, or END to opt out.
Reply HELP for support instructions.
15. Policy Modifications
We reserve the right to update this Policy. Any changes will be posted here with a revised “Last Updated” date.
16. Contact Information
P.L.A.R INC (dba Prestige Luxury Auto Rental)
4019 NW 25th Street, Miami, FL 33142
Phone: (305) 513-9711
Email: info@prestigeluxuryrentals.com
17. Effective Date and Version
Effective: January 1, 2025
Last reviewed: May 10, 2025
18. Final Compliance Notes
Prestige Luxury Rentals complies with TCPA, A2P 10DLC, GDPR, CCPA/CPRA, and CalOPPA. Consent records are securely stored and never shared for marketing purposes.
19. Definitions
- Personal Data: Data that identifies a person
- Processing: Any use or handling of data
- Data Subject: The person whose data is processed
- Controller: The decision-maker over data use (Prestige Luxury Rentals)
- Processor: A third party who handles data for us
- Consent: Clear, informed agreement to use data
- A2P 10DLC: Registered business messaging framework
20. No Sale or Sharing of Mobile Data
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.